SERVICES
我们的服务
品牌策略
In the stage of brand definition, we look for insights from a large number of facts, constantly refining and focusing on the industry and people, and ultimately determine a simple and direct brand positioning for the brand
在定义品牌的阶段，我们从大量的事实中，寻找行业与人群洞察，不断提炼和聚焦，最终为品牌确定简单而直指人心的品牌定位。
品牌架构
Brand architecture can reflect their business aspirations, help enterprises organize business units according to the needs of target customers, and thus better promote the purchase of target consumers. Ensure that current and future business combinations can effectively support brand positioning and business objectives. Guide enterprises to communicate at product marketing level, and guide the direction of new product development.
品牌架构可以反映其业务志向，帮助企业按目标客户需求组织业务单元，进而更好地促进目标消费群的购买。确保目前与未来的业务组合能够有效支持品牌定位与业务目标。指导企业在产品营销层面的沟通，同时指引新产品的发展方向。
品牌命名与标识语
Create strategically relevant and memorable names that transcend borders, languages and cultures, and are legally protectable. Through naming systems, we organize and communicate a complete portfolio of products and services to make customer choice clear and easy.
创造超越边界、语言和文化的具有战略意义的、令人难忘的名字，并且在法律上是可保护的。通过命名系统，我们组织和沟通完整的产品和服务组合，使客户选择清楚和容易。
品牌接触点
People accumulate associations about brands from all the experiences of interaction. In the stage of brand expression, we set sail from the positioning, inject vitality and life into the brand, through the planning and management of rich brand contact points, brand impression implanted in the mind of customers.
人们对品牌的联想和记忆来自与品牌互动的所有体验环节。在品牌表达的阶段，我们则再从定位启航，为品牌注入活力与生命，通过规划和管理丰富的品牌接触点，将品牌印象植入顾客的心智。
品牌标志与视觉系统
Visual identity is an emotional bond that can cultivate and enhance customer loyalty.
Visual recognition is a powerful tool for brand expression and through the design of an international visual system, brand concepts are deeply rooted in the hearts of people, helping global customers to stand proudly in increasingly competitive markets.
视觉识别是可以培养且强化客户忠诚度的情感纽带。视觉识别是一个有力的品牌表达工具并通过设计出国际化的视觉体系，令品牌概念深入人心，帮助全球客户傲立于日趋竞争激烈的市场。
包装设计
Create distinctive, appealing packaging designs and retail/merchandising systems. We along the whole choice and loyalty journey. Using our deep understanding of shopper habits, needs, and desires, we drive awareness, engagement, and choice.
创造独特、吸引人的包装设计和零售/销售系统。我们沿着整个选择和忠诚的旅程。通过我们对购物者习惯、需求和欲望的深刻理解，我们驱使意识、参与和选择。
零售环境
Design and build distinctive, authentic, and interactive branded environments that drive engagement and sales. We understand the science behind retail, bring it together with clear customer insight, and deliver powerful creative experiences.
设计和建立独特的、真实的、互动的品牌环境，推动参与和销售。我们了解零售背后的科学，将其与清晰的客户洞察力相结合，并提供强大的创意体验。
品牌广告与宣传片
Through the communication between enterprises and customers, we can meet the needs of customers. Make full use of consumers'eyeballs to plan creative advertisements, so that they can stand out from the vast amount of information.通过企业与顾客的沟通满足顾客需要的价值。充分利用消费者的眼球效益策划出的创意广告，让自己在海量的信息中脱颖而出。
整合营销传播
Integrated marketing communications (IMC) is the process of unifying a brand’s messaging to make it consistent across all media that the brand uses to reach its target audience. It’s a strategic approach that guides communication and tactics used across all marketing channels.In today’s digital world, focusing on multiple marketing channels at once is a necessity for many companies. This omnichannel marketing requires a strategic approach to make it all work together toward achieving marketing objectives. This is when IMC comes into play.整合营销传播（IMC）是统一品牌信息的过程，使其在品牌用于接触目标受众的所有媒体中保持一致。这是一种战略方法，指导所有营销渠道的沟通和策略。
在当今的数字世界中，关注多个营销渠道对于许多公司来说是必要的。这种全渠道营销需要一种战略方法，使其共同努力实现营销目标。这就是IMC发挥作用的时候
