We create and manage brand value around client's strategic objectives.
In the stage of defining brand, we seek insight from a large number of facts, refine and focus constantly, and finally determine a simple and direct brand positioning for the brand.
In the stage of brand expression, we set sail from positioning, inject vitality and life into the brand, and implant brand impression into customers'minds through planning and managing abundant brand contact points.
We have been deeply engaged in brand field for many years. We have accumulated more comprehensive business field. We make full use of local market experience, integrate ideas and market insights to combine with creativity, stimulate brand courage, and let the brand serve for business upgrading, transformation or change.

我们围绕业务战略目标来创造并管理品牌价值。

在定义品牌的阶段，我们从大量的事实中，寻找行业与人群洞察，不断提炼和聚焦，最终为品牌确定简单而直指人心的品牌定位；

在品牌表达的阶段，我们则从定位启航，为品牌注入活力与生命，通过规划和管理丰富的品牌接触点，将品牌印象植入顾客的心智。

我们深耕品牌领域多年，拥有更全面的业务领域积累，充分利用本土市场经验，通过整合思想、市场洞察来与创意结合，激发品牌的勇气，让品牌为商业升级、转型或变革服务。

世界的不断演进，改变了人们的需求与渴望。而人们需求与渴望的不断演进，同时推动着世界的改变。伟大的品牌能预见人们所需、塑造人心渴望、掌握明天的变化。
数字化时代让消费者对品牌的沟通方式更直接、更个人化。数字化时代的品牌建设可以潜在地改变品牌与公众的关系，并影响品牌价值。

曾任职国际知名市场调研公司MillwardBrown华通明略、国际品牌咨询公司Interbrand。

Sally.wang@LBEbrand.com